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#33- Vaughn Tan : Why Uncertainty Creates Innovation

The Front Row Podcast

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Navigating Uncertainty for Innovation

This chapter examines the critical distinctions between risk and uncertainty in decision-making, highlighting the pitfalls of mischaracterization, such as the WHO's early COVID-19 travel restrictions. It emphasizes the importance of embracing uncertainty as a catalyst for innovation, using historical examples like the introduction of the iPhone and societal shifts such as women's suffrage. The discussion advocates for flexible approaches in unpredictable scenarios, promoting smaller actions and adaptability to foster creativity and breakthrough ideas.

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