Patrick Downs on spotlight questions and improving messaging
Outbound Squad
Getting Rid of I Focused Messaging
You need that first line at the very least to talk about the person that you're targeting. So something that i've seen nus do successfully is like, the subject line says, from this company to your new company. You are just trying to up any chance that you have for that person to go, ok, you got me. Always open the frie thing and look at ye. And i and all s a ps have a a b tested functionait. Youa have to completely test everybody in the one yo. Ne love it, man.
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