Matt Kelly | The Midnight Pod cover image

How This Founder Raised £13m With No Product or Revenue

Matt Kelly | The Midnight Pod

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Is It Very Time to Launch a Second Product?

We sit in the middle. Like early adopters, they are in your mom, I guess potentially my mass market. And so our position is we're not... If you're a 100% eco warrior that needs completely natural, please continue using it. We've had some organic success on TikTok. But I guess what we feel at the moment is we shouldn't pour too much energy into it just yet. We must do it really well and do it with a lot of consistency and focus. You can simply... I don't know what that was a much better way of saying that. Too deep into the ACV. There's been to be like an almost adopted period that you need

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