Calling Out Milk Makeup’s Shrinkflation

Just in time for the Sephora Savings Event (October 31st - November 10th), we’re sitting down with finance‑savvy beauty creator Rachel Wiseman — the brain behind the viral “Beauty Math” series — to decode the real cost of beauty products and the smartest ways to shop the season. Listen in to discover why beauty math literacy matters and how it can prevent you from feeling like you “got robbed” whenever you leave the store.

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In this episode you’ll discover:

• How do sneakflation and shrinkflation apply in the beauty industry? The way brands shrink their product sizes or inflate “deal” prices while selling the same product.
• What “anchor price” means and how it affects your purchase decisions.
• The 2025 version of the “Lipstick Index” – does it still hold?
• How tariffs and loyalty programs are influencing beauty pricing and whether refill products truly save you money.
• Her category‑by‑category cheat sheets: the best value skincare, eyeshadow palettes, multi‑use makeup, and packaging that gives you the most bang for your buck, explained.
• Holiday shopping tips you’ll want to bookmark: mini vs jumbo sizes, Advent calendars, and what deals are genuinely worth it.
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Related episodes like this: 

• The #DamnGood Loyalty Shopping Guide! From Sephora to Ulta, Drugstores and More
• It’s Our #DamnGood Haul of Fame Update! Fave New Finds That Stand the Test of Time
• #DamnGood Under $20 Budget Beauty Special!

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Theme song, used with permission: Cherry Bomb by Saya
 

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