The Key Components of the Optima Selling System

If we have those three things, it can scale. There's not increase complexity. When it can scale, the margins will stand itact. And then, most importantly, if it's a specific problem for a specific person, and there's a specific way, like a specific methodology, in which that problem is solved, it's very easy to make the marketing work well around it. K, so you need all those things in place. A great example of that is thake. For us, we have a very specific service where we place salespeople for high ticket coaches, consultants and agents like that is what the service is. We have a specific methodology in which we do it.