2min chapter

The Bootstrapped Founder cover image

194: Matt Wensing — Publish Your Juicy Thoughts

The Bootstrapped Founder

CHAPTER

Bootstrapped and Revenue Focused - Is That a Drawback?

If you're bootstrapped and revenue focused then it just takes a couple of months to grow it to that point or years even, right? So if you're competing in a red ocean where people have a lot of money to put towards these things, that is a drawback. If you're not, if you're in a less red, bluish ocean then that may be fine but then you have the whole problem of now here you have to figure out what actually to build for people to keep sustaining your business with revenue. That's why they start with the market and figuring out their problems and then solving them with a very clearly budgetable solution.

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