Episode 195: #194: Chris Walker of Refine Labs — Creating Experiences that Build New Sales Patterns that Scale
Sales Leadership Podcast
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Are You Taking a More Active Role With Your Marketing Department?
Sales leaders can take a more active role in where things are coming from. Some people that are listening, Chris, they don't have the benefit of robust marketing teams behind them. This is not because the marketing manager and the AE aren't getting along. This is because of how the metrics and goals are set at the executive level about what these two teams should do.
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