2min chapter

Freakonomics Radio cover image

494. Why Do Most Ideas Fail to Scale?

Freakonomics Radio

CHAPTER

The Key to Scaling Taxes

Liszt and his colleagues sent out more than 80 thousand messages to self employed dominicans as well as firms. Half received the message about tax offenders names being made publicly available. The benefit cost analysis for those deciding whether or not to pay their taxes suddenly looked very different. Kuching, our intervention worth this simple messaging programm brought in an extra hundred million dollars in tax revenue.

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