JJ had broken into the industry he loved, but it wasn't long before he ran into a dilemma that might resonate with many of you. "I started writing as a means to an end because I was working on movies and I knew to write something was an important step to know exactly what you needed to tell the story," JJ says. Katie McGrath's advice, Write What You Love, wasn't some wild new idea, but it's exactly what JJ needed to find his inspiration.
You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.
Read a transcript of this interview at: mastersofscale.com
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