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Advertising to Rural Customers with Dollar General's Molly Hjelm

The CPG Guys

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Innovation, Growth, and Disruption in the Digital Advertising Industry

The speakers discuss the potential of ECOM and meeting customer convenience needs, expanding reach through new channels and partnerships, and solving issues related to frequency, reach, and measurement in the digital advertising industry. They also talk about the organizational changes and disruption happening with CPG partners and their agents.

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