U food companies did low fat yoga, not because of great altruism, but actually it was cheaper than having ah te the fudary brandaus adding in other chemicals. So i think we've got to look at it. It's much more complex than just there evil and r they're just doing what the bidding is. But the more complicate, the more artificial the food, the more the mar ons these companies can make. And that's why we need to go back too, try to educate everyone to get back to real food, and try and get the incentives there for the public. I'm curious to know who, as a result of this evening, has made a serious