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NRF 2025 Recap: Retail Innovation and the Trends Shaping 2025

Unpacking the Digital Shelf

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Evolving Retail: Agility, AI, and In-Store Experiences

This chapter explores the rapid transformation of consumer behavior in the retail landscape, driven by advancements in AI and social media. It highlights the resurgence of in-store shopping and the integration of innovative technologies, emphasizing the need for agility among retailers. The discussion also touches on the importance of understanding consumer preferences and investing in retail media to enhance customer experiences.

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