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“Let’s Just See What Breaks” — Intuit’s CFO on Being a Disruptor When You’re Already the Incumbent

Run the Numbers

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The Interplay of Business and Consumer Dynamics

This chapter explores the intricate relationship between business and consumer segments on a platform, emphasizing how network effects can create enhanced service offerings. It highlights the importance of customer-centric strategies in driving revenues, with a focus on products like QuickBooks and TurboTax for the mid-market segment. Additionally, the discussion addresses the challenges of migrating to new platforms and the rapid adaptability of small businesses in leveraging technology and AI.

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