Metrics & Chill - Predictable Growth for B2B cover image

140: Stopping Revenue Leaks (w/ Sean Burke, Prometric)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

How to Avoid Revenue Leakage

The second one, which I very rarely see companies actually document, measure and work on is the conversion dollar amount from the booking to the revenue. There's an opportunity to lose a significant amount of money there. Every deal that you sign, you should have what percentage of that revenue that you signed in a booking comes out and in your revenue. And so, you know, things that you should do up front in that areas.

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