How to Find the Killer Creatives?

How quickly do you find the killer creatives? Or was it the same type of a grinding process, where you maybe don't have these killik radiives, and usust have a bunch of good ones? Then we started to develop our own concept, in our own creative language. And only then were able to win o scale up much faster. But at the beginning, itis hard, especially in a new game. Weave the advantages that its old treaty and its enents,. You know, it's a beautiful gameand we can record everything because it's unity - but e te the sty andthe greatin itselfaseweain't quite semen of dagters. Only