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Seeking freedom after a $130M exit with Pau Sabria (Olapic + Remotely)

The Only Thing That Matters

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Exploring the Impact of User-Generated Content on Consumer Behavior

This chapter explores the complexities of A-B testing to assess the effect of user-generated content on consumer buying behavior. The speakers share their surprising findings, which showed that UGC can enhance conversions, challenging their initial hypothesis.

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