The Power of Conversion

Why you need to work on your backstory, the theory behind the backstory framework, how to use the framework, and common mistakes to avoid. 

I cover the 5 most frequently asked questions about backstory:

1. What is your backstory and why should we care?
2. What is the theory behind storytelling?
3. What makes a good backstory?
4. Does storytelling actually work in the investment biz (Spoiler: Yes, it does)
5. What are the biggest mistakes people make in storytelling?

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