12min chapter

Dive Club 🤿 cover image

How Loom design went 0 to 1 on their new AI product

Dive Club 🤿

CHAPTER

Designing Upgrade Flows for the New AI Product

This chapter discusses the considerations and challenges in designing the upgrade flows for the new AI product. They mention the different tiers and trials available and how the upgrade and purchase experiences were customized based on the user's account tier. They also discuss the specific challenges of introducing AI features to users who have been using the product for a long time and how to handle users who do not want to pay for the AI features.

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