Authenticity in Professional Content Creation

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many people and they tend to either be;

• Full on (loud) but not authentic

• Bland, steering away from revealing any personality.

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So I sat down with Ella for an hour or so and chatted about this fascinating topic.

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