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5min chapter
Intangible Value
The Compound and Friends
The Intangible Value of Intellectual Property
The value of blackberrys ip in two thousand six 15 days before apple announced the iphone? I'm sure it was much higher, right? Than it was two years later. But that could be also the case with factories. You can't do what based off historic costs. So i think that's where kind of the industry runs t a dead end. Write everyone saying, let's take towning data and transform it to incorporate intangibles into our framework.
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