
 The Compound and Friends
 The Compound and Friends Intangible Value
 Jan 21, 2022 
 In a dynamic discussion, Kai Wu, founder of Sparkline Capital and an expert in intangible assets, dives into the importance of company culture in today’s market. He explores the impact of rising interest rates on investment strategies and how blockchain technologies are reshaping finance. Key highlights include Solana's rapid growth and the challenges investors face in the evolving landscape of digital assets. Wu also emphasizes the role of social media in shaping brand perception and the shifting dynamics of the workforce post-'great resignation'. 
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Intangible Value
- Modern companies' value lies in intangibles, not physical assets.
- Traditional accounting has not adapted to this change, misrepresenting company value.
Valuing Intangibles
- Traditional accounting struggles to value intangibles due to the unclear link between investment and output.
- Kai Wu suggests focusing on outcomes like patents and hiring data, rather than just R&D spending.
Limitations of Traditional Value Investing
- Traditional value investing, relying on metrics like price-to-book, is biased toward asset-heavy companies.
- This approach overlooks the intangible assets driving growth in today's market.









