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Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain

Uncensored CMO

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The Difference Between Left and Right Brains in Advertising

left hemisphere broadband attention is about really a scene the living. The right hemisphere broadband Attention is about an incident place you could say expression in the face and body narrative metaphor humor music also these are the sorts of things sort of describes a general style of advertising which is more likely to engage. Then the mechanistic style of advertising is so associated with performance advertising with words on the screen or rhythmic soundtracks probably not much color just black and white visuals. Unless you are interested in the product or you've been primed somehow for to like the brand previously that kind of interesting advertising is just not interesting to people give you an example of both.

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