17min chapter

Marketing Against The Grain cover image

The Ai Strategy That Increased Our Email Conversion Rate By 82%

Marketing Against The Grain

CHAPTER

Transitioning to AI Strategies in Marketing

Exploring the process of implementing AI in marketing, the chapter highlights the team's journey from idea generation to strategic prioritization using a 2x2 matrix. It discusses the importance of speed in decision-making, resource allocation, and iterating to train AI models effectively.

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