The Importance of Psychology in Design

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The marriage of psychology and design has always been psychological, says John Defterios. The introduction of the iPhone made people realize how valuable it is to have good product design that's more intuitive than what we had before. There are pieces of psychology that are so innate and that you just don't have to make a conscious decision about looking at an object.

Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!). He reminds us that it takes serious research to reveal the deep insights that genuinely make our products successful for the user and the business. He also encourages us to understand that no one is more qualified than anyone else in solving unique problems.

Psychology and UX (5:04)
Six Minds of Experience (8:48)
Impact of Psychology (10:54)
Acronym Cheat Sheet (16:03)
Three Phone Numbers (17:08)
Dark Psychology (25:21)
Designing for Delight (31:24)
Contextual Inquiries (42:50)
Upside-Down Design (49:37)
Design Superpower (56:09)
Design Kryptonite (57:04)
UX Superhero Name (58:43)
Habit of Success (59:05)
Recommended Book (1:08:02)
Best Advice (1:10:38)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/067

This episode is brought to you by UC Irvine’s executive master’s program for Human-Computer Interaction and Design. As a user experience professional, UCI’s hybrid program will allow you to maintain your job while pursuing the master’s degree that will propel your career forward. Visit userdefenders.com/uci to learn more.

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