6min chapter

Product Marketing Life cover image

Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

Product Marketing Life

CHAPTER

Navigating Client Excitement and Patience

This chapter discusses the tension between client excitement and the need for patience in seeing results. It emphasizes the value of collecting data and tailoring the solution to the client's needs, while setting realistic expectations and timelines.

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