Love, Hate, Create cover image

Brent Smart - CMO, Telstra

Love, Hate, Create

CHAPTER

Reflections on Working at an Iconic Advertising Brand

The speaker reflects on their experience working at an iconic advertising brand in New York City, discussing the challenges of competition, attracting clients and talent, and the pressure for growth from the holding company. This experience ultimately led them to question their career path and become a CMO.

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