3min chapter

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Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)

Marketing Against The Grain

CHAPTER

Two by Two, Vertical Axis

Keran: On the horizontal axis, you have high impact and low impact. And then on the vertical axis,you have centralized decisions and decentralized decisions. Keran: The thing we are trying to say is you have to scale through others. You have to spend your time differently different folks on your team depending on where their work is in its maturity cycle.

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