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Episode 66 - Champion Enablement with Peter Cohan

Two PreSales in a Pod

00:00

How to Navigate Up to Where a Champion Is

Adam Jones: You can pretty rapidly understand how excited is this person about a solution. And then the questions become, is this somebody who actively wants to bring this in? Are they just browsing? Do they have the power and authority? What is there? It goes back to discovery. This is part of the new pre-sales, the new bar enablement role. Pity: I'm in violent agreement with your statement. So let's move on to how do we enable these champions, especially when some of them are anonymous.

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