67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Ferris
The Obvious Choice
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How to Create a Supplement for the Masses
I saw it come out and I was just like, who's going to buy this? Like it's so much more expensive. And part of it's like people didn't even know what the product was,. So from a marketing and branding perspective, we did not nail it at all. But I believe that people will care because when you create a supplement for one, it's pretty simple. When you create a supplements for the masses, you start to see how messed up they are.
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