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#130 Transforming B2B Commerce in India with Rahul Garg, Founder Moglix
Prime Venture Partners Podcast
The Psychology of B2B Marketplaces
I think first you have to understand, this is consumer as a hardware single decision maker. B2B is typically a multi-decision maker if you put a large organization and the implications of making a wrong decision are slightly more sort of like professional for people. Second, I think there's a personas of people, the third, I think it's typically not a impulse, right? Like, I can't be incentivized to buy a product if I don’t need the product,. And if I need the product, I need to buy the product, right? Then I'm also not thinking like, I'll buy next month; I need to buying a product, I
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