Each step in the sales funnel is going to have a drop off. If you don't track this, it's very hard for someone to give you feedback of what's working and not working. You cannot close five customers from 10 leads. It's not possible. And unfortunately, most founders don't work their way backwards from this sales funnel.
How do you get your first customers? YC Group Partner & former Head of Growth at Airbnb, Gustaf Alströmer, gives tactical advice to answer this question for all kinds of companies — whether you're B2B or B2C — and discusses why it's important for founders to do sales early on.
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a Startup: https://yc.link/SUS-jobs