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Red Wall, Blue Wall, Grey Area - a conversation about voter volatility with Professor Paula Surridge

Politics on the Couch

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Voter Sentiment in a Shifting Landscape

This chapter explores the complexities of voter sentiment in the UK, focusing on the impact of economic policies and the challenges political parties face in connecting with their constituents. It highlights how the 2019 'levelling up' agenda, while initially resonant, left many voters disappointed and calls for a more personal political messaging approach. Additionally, the discussion examines the role of social media, reform politics, and changing public perceptions of political figures like Trump and Starmer in shaping the current political climate.

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