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How to Sell Your Success Data Publicly
If you're not selling your education and you're selling the implementation, you get way more of those opportunities because people don't see you as a threat. Transparency always wins long term. And so if like, no one, it's like the M&M thing, like no one can hold against you what you put out publicly. The best thing to do is collect data that I exclusively have access to. That's how Google figures out what content is good or not. They see how many people share this thing, how many people link to it, because if many people link it from diverse sources, it's probably pretty good. If you make high authority, high depth claims, almost unsub