
Episode 25: Modern outbound sales
Decoding Sales
00:00
The Importance of Intent Data in Your Sales Pipeline
Inbound deals obviously higher velocity because they're actively searching for a solution. For an op-on deal, the journey isn't going to be like call to close. The way that we think about it, you know, at a company like Twingate is that for outbound, we need to have a steady drip of things outside of the human touch and keep them top of mind.
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