2Bobs—with David C. Baker and Blair Enns cover image

The War on Payment Terms

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Spearhead - Adopting a Cash Neutrality Policy

This chapter explores the concept of cash neutrality and how it can be used to combat unfair payment terms. It highlights the importance of adopting a cash neutrality policy and taking ownership of fixing payment terms across the entire value stack.

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