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9min chapter
#105 - Stratégie de contenu pour SaaS B2B - Le playbook 2024 pour générer du CA, avec Pierre Herubel
SaaS Club
L'évolution du contenu dans le SaaS B2B
Ce chapitre examine comment le contenu devient essentiel pour la génération de leads dans le secteur SaaS B2B, en soulignant la transformation des comportements d'achat. Il présente un cadre en cinq couches de contenu et insiste sur l'importance de comprendre le processus d'achat complexe des clients modernes.
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