Raoul, nots it's funny, i'm laughing because it's superhuman. It's almost literally the other way round. No one asked for faster, eme, but i believed they wanted it. Try and split our road map planning process into two different halves. Jessie at fitbod, sure. Well, i think we've developed a strong intuition around our specific customer,. And there are, i think, many innovative ways that you can kind of continually serve that person. Raoul, how do you keep people from getting distracted? Or do you not have that problem?