Behind the Brand with Bryan Elliott cover image

How to Change Your Life & Business: The Science of Getting from Where You Are to Where You Want to Be | Katy Milkman

Behind the Brand with Bryan Elliott

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What Is the Katie Milkman Brand?

Katie Milkman: So many of the insights that we study scientifically are right there in fiction and in Shakespeare and Jane Austen it's all in there. We're just sort of like pick oh I see they've noticed this peculiarity about human nature given it to this character, she says. Katie Milkman: Fiction also helps us use metaphors and analogies and allegories which is really just clever and creative way to hold up a mirror to either ourselves or society  and talk about subjects.

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