Messaging Is a Structured Factor

Messaging is a term marketers used all the time, and i want you to think of messaging simply as a structured fact. You should be able to tell your story on a paper tablecloth. Black and white is much easier than gray. The other thing about messaging is you got to follow the rule of threes - what if you have more than three things to say? I can remember that i could let the customer pull the thread. And it's not just enough to have the five w plus two h. We should also have the how is this different from the other people doing it? So your messaging should address,. for a product launch, for a company announcement, it should address all