When the parkland shootings happened, we just felt like we should do something. And are gain going back to our audience and the media that we have. One of the issues that we transfer has looked at is gun reform. In the u k, that's not a controversial issue to be,. you know, sort of something that's quite settle in people's minds. But it certainly is not that way in the us. Has that created any problems to the company or any difficulties? Noo. I mean, it was, it wasn't something we went into lightly.