The Win-Loss Episode with Ryan Sorley
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
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How to Get Buy in for Your Win Loss Program
Make sure that you get buy in across the company for your win loss program. The other one is just about there's about there's segmentation, which I probably don't want to get into that rat hole right now. So being thoughtful about how you approach data collection and making sure that you have a enough sample by research segment is important. And then you get this approved list of targets that are right for picking when they're ready.
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