Understanding Client Motivations in Selling Sponsorships

 The Rebooting is launching paid memberships. All the details are on therebooting.com. In this episode, I speak to my collaborator Reid DeRamus, founder of Caddie Labs, which is working with me on implementing and growing memberships. Rather than discuss the benefits, we talk through the strategic and tactical decisions we made. Among the topic we cover:

• Why sequencing your business is important – and realizing your “unfair advantages” is critical in that
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• The importance of first-party data in a niche media business
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• Orienting subscriptions for specific audience segments rather than the entire audience
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• Figuring out pricing
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• The challenge of “getting to start”
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