The World Has Been About the Boomers

Faith Popcorn: In the last 150 years, a whole bunch of things have shifted. Science led to longevity and family planning which means that people die much later than they used to. She says culture pays less attention to old people because it's focused on younger people who are more likely to make lifelong brand decisions. The world has been about boomers since I was born in 1960, she says. "We keep making it about us and now the boomers are starting to die"