#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
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How to Create Emotional Connections With Your Partners
Kila Maisig: I like that relevance piece that you brought in there. If it is like a number that you can manage like 25 and give something this 25% off, I think that's lovely. And again, just makes the member feel like, oh, that's super special just for me. Yes, yes, we work with our allies to offer these kind of promotions. Sometimes, their lives paying for that promotion.
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