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#59 - Stop Losing Deals When You're Not In The Room with Nate Nasralla

The Learning Culture Podcast

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How to Be a Successful Content Marketer

Powell: Content marketing is far more strategic than just any type of lead gen activity or grabbing contact information. You're shaping thinking, which shapes behavior, which ultimately brings the right people to you so that you can work together. "If you don't step into the product, fundamentally believing that it's your job to enable the champion with a clear business case," he says.

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