2min chapter

How to Win podcast with Peep Laja cover image

Reassessing your metrics with Earl Grey Capital's Matt Sornson

How to Win podcast with Peep Laja

CHAPTER

What Do You Think About Outbound From Day One?

The prerequisite here is that there needs to be a severe pain that the prospect is feeling. I would say it's a relatively standard outbound playbook for the modern SaaS company. Email's calls, LinkedIn, Twitter, we'll go on it. Our most effective outbound loop today is identifying companies that are visiting the website that are not already accounts in Salesforce or core their call accounts out of sign-up.

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