
40 - How to Transform your Project Company into a Product Company - with Sebastian Borggrewe (CPTO @ Product Masterclass)
Product Management Stories
Navigating Product Development Challenges
This chapter examines the complexities of transitioning from a project-based to a product-focused business model, emphasizing the importance of understanding customer needs over merely fulfilling specific requests. It highlights the difficulties of maintaining objectivity and the impact of emotional attachments on decision-making and product segmentation. The discussion includes the critical role of collaborative efforts across departments to effectively address customer demands while managing technical debt and long-term maintenance costs.
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