Most brands are building their 2026 plan all wrong.
In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board, Budget, and Bonus.
You’ll learn how to:
Build scenario plans that align finance and marketing
Forecast existing and new customer revenue with confidence
Connect your marketing calendar directly to your financial goals
Present a plan your board, your bank, and your team will actually believe in
Whether you’re a CMO, CEO, or founder planning for growth in 2026, this is your playbook for making smarter decisions before the year even starts.
Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-system
Bonus Offer (through Nov 11): Sign up now and get our Black Friday Cyber Monday Hourly Tracking Report — free.
Show Notes:
