Wit, the flip slate you're describing is that we have much less consideration a much higher conversion than these other companies. We do it mostly on instagrams, stories and utrup actly. And starting to explore tisak as well. How do you think about them as the business ar gong to take the same approach? And or is there's just not enough margin for you to run a robust business? What works in terms of ageand influences are super effective,. Because i've heard that nano and micro influences are super effective, and that, like the big, huge ones, people with tens of millions, are not effective.