LIVE Beauty Sci-Commer Panel, Brought to you by the IBA
The Eco Well podcast
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Challenges and Strategies in Beauty Science Communication
This chapter delves into the challenges content creators and science communicators face in the beauty industry, such as misinformation and fear-based messaging. Panelists share insights on engaging with brands for transparent product information, navigating criticism, and incorporating science into marketing strategies to educate consumers effectively.
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