LIVE Beauty Sci-Commer Panel, Brought to you by the IBA
The Eco Well podcast
Challenges and Strategies in Beauty Science Communication
This chapter delves into the challenges content creators and science communicators face in the beauty industry, such as misinformation and fear-based messaging. Panelists share insights on engaging with brands for transparent product information, navigating criticism, and incorporating science into marketing strategies to educate consumers effectively.
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